Olympic Design Spotlight: Rebrands, Art, and Iconic Evolution
Celebrate the start of Paris 2024 with intriguing insights into how design and graphics have shaped the Olympics, from historical evolution to contemporary innovations.
Paris 2024 Logo: A Gold Medal Fusion of Tradition and Modernity
As the Paris 2024 Olympics approach, their logo stands out for its blend of tradition and modernity. Combining the Olympic flame and gold medal, the design symbolizes the spirit and excellence of the Games. It also reflects Paris’s cultural heritage with a sleek, contemporary look.
Emphasizing sustainability, the logo is featured prominently in digital media, reducing the need for physical materials. This approach aligns with the Games’ eco-friendly initiatives and highlights a forward-thinking design philosophy. As the Games near, the Paris 2024 logo captures the essence of both the event and the host city in a powerful, innovative symbol.
Eco-Chic: Paris 2024’s Trailblazing Approach to Sustainable Branding
Paris 2024 is leading the way in eco-friendly branding for the Olympics. The Games feature sustainable materials for promotional items and packaging, focusing on reducing environmental impact. The branding also embraces inclusivity, showcasing diverse imagery and supporting local artists.
This commitment to sustainability and social responsibility reflects a broader effort to create an Olympic experience that is both memorable and environmentally conscious. Paris 2024’s branding not only celebrates the Games but also sets a new standard for future events.
Olympic Museum's New Look: A Digital-Ready Rebrand for a Global Audience
The Olympic Museum in Lausanne, Switzerland, has launched a versatile new identity created by Studio Blackburn. Designed to resonate globally and thrive in digital spaces, the rebrand includes Olympic colors and a unique typeface. This identity, in keeping with the new Olympic brand, will be featured in museum exhibits, online platforms and promotional materials. Studio Blackburn creative director Mark Jones highlights the success of the collaboration in creating a lasting, effective and visually appealing brand for the museum.
Discover more about the incredible project here
Olympic Posters: A Century of Art and Sport
As the Paris 2024 Olympic Games kick off today, the role of Olympic posters remains significant, even in the digital age. While no longer essential for announcing the event, these posters continue to embody the union of art and sport.
Despite the shift towards digital media, multiple posters are still commissioned for each Olympic Games, honoring the rich history and artistic heritage of the event.
Click HERE to discover the evolution of the posters over the past 120 years.
OMEGA Turns Paris Landmarks into an Olympic Arena for 2024
OMEGA, the Official Timekeeper for the Olympics, has launched an innovative marketing campaign for Paris 2024. The campaign features surreal videos of athletes transforming Paris's iconic landmarks into a sporting playground. Highlights include high jumper Gianmarco Tamberi leaping over the Arc de Triomphe and pole vaulter Mondo Duplantis soaring over the Sacré-Cœur Basilica.
This imaginative campaign celebrates the athletes' abilities and the city's landmarks, featuring various top athletes and a theme song by French rapper SDM. OMEGA's role as the Official Timekeeper, marking its 31st time timing the Olympics since 1932, underscores the brand's legacy of precision and excellence.
The Changing Colors of the Olympic Rings: A Design Evolution
With the beginning of the Olympic Paris 2024, many are familiar with the iconic Olympic rings but might be surprised to learn their design has evolved. Created in 1913 by Pierre de Coubertin, the rings initially featured blue, yellow, black, green, and red in thicker, more vivid hues.
Over the years, the design has seen two major updates: in 1981, the rings were standardized with thinner lines and altered shades, and in 2010, the spacing between rings was adjusted to resemble the original design more closely. Despite myths of a connection to ancient Greece, the rings symbolize the unity of the five continents and the inclusion of all nations' flags.